360-degree, interactive storytelling

The people behind “Wallace & Gromit” have teamed up with Google to create a short film that is both 360° and interactive.

But changing the point of view this way doesn’t just put other aspects of the scenery into focus — it actually changes the plot itself: There are more than 60 trigger points placed around the backyard, and looking in a certain area essentially “unlocks” small parts of the story while pausing other parts of the action. This makes it possible to focus on an impromptu neighborhood band, and have Santa and his adversary patiently wait to continue their chase off screen.

[…]

By giving viewers the ability to explore different plots within the story, projects like “Special Delivery” also abandon the idea of a traditional timeline. Basically, a story can take as long as you want it to, which is obviously very different from a traditional YouTube video with a fixed length.

And you can watch right on YouTube! Well, theoretically. Right now you can only watch on select Android devices, but iOS support is coming soon. I’m looking forward to trying this out.